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Subject: Re: Hotblack Desiato ( 9 of 13 )
Posted by Douglas Adams

I came across the name Hotlblack Desiato when I was driving along Upper Street in Islington, and there it was on a house For Sale sign. It was the name of a new (real) estate agent . I thought it was the most wonderful name I'd ever seen, and wished I could come up with names as good as that.

I couldn't get the name out of my mind, and when I was trying to figure out the name for the rockstar who was spending a year dead for tax reasons, every name I thought of was not nearly as good as Hotblack Desiato. So in the end I gave up and phoned the agency and spoke - as it happened - to Geoff Hotblack. I asked him if I could use their name and he was, as you might imagine, quite surprised but said I certainly could.

And so I did. I spoke to Geoff quite often after that, in his capacity as an estate agent. And one day he told me that they had had quite a few calls from people saying hadn't they got a bit of a nerve naming their agency after a character in The Hitchhiker’s Guide to the Galaxy?

So, yes, it certainly does work both ways.
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