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Subject: Re: h2g2 question ( 4 of 4 )
Posted by Peta

So how long before the money runs out and the plug is pulled? No seriously, Advertising revenue alone or trade? I suppose that it works for Yahoo. I can visualise the chain of ......Yahoo search.......targeted advertising....sales.. but in that case wouldn't the humour element of the guide work against you? If I want to buy a safe car I wouldn't want to read a humorous article, I wouldn't even want to flick through six funnies to find the one serious if it were there.
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